STOCKHOLM, November 10, 2023 /3BL/ – One in five people are currently caring for a loved one*, and two-thirds of people worldwide will become caregivers at some point in their lives.** To meet the growing needs of caregivers Hygiene and health company Essity is launching the AgeTech solution Caressa, aimed at providing necessary support for the essential aspects of healthcare.
Caressa is a digital platform and new business model for Essity that brings together essential care tasks – tasks, medications and appointments – into one subscription-based app, allowing multiple family members to collaborate and coordinate care for a loved one.
“Essity is committed to breaking down barriers to wellbeing, and providing support to informal caregivers plays an important role in this. We developed Caressa in collaboration with this underserved, but crucial group to support their specific needs and challenges. Our extensive experience, deep customer insight and focus on support give us the knowledge and capacity to expand our offering with this new digital solution,” said Nadine Gerson Flam, Global Director Senior Care at Essity.
With this launch, Essity expands its offering in AgeTech, a fast-growing sector driven by the combination of an aging population and technological advancements, which is expected to reach a value of $2.7 trillion by 2025.*** Caressa contributes adding to Essity’s previous digital solutions, such as TENA SmartCare, which provides digital solutions for continence management, and Cutimed Wound Navigator, which supports wound assessment and documentation.
The global demographic shift, with a rapidly growing older population, provides opportunities for new practices and innovation within the healthcare economy to have a significant positive impact. A global survey of 15,000 respondents conducted by Essity found that 61% agree that digital health and services save time for healthcare providers, which they can then spend on patients.****
In addition to a digital marketing campaign, news about Caressa is spread through Eurocarers, the European network that represents informal caregivers and their organizations.
“Eurocarers and their partners are working to ensure that informal care is valued and recognized as crucial to the sustainability of healthcare and long-term care systems. That is why we see the launch of Caressa by Essity as a positive step as it recognizes the importance of informal carers and their significant contribution to the health and social care systems and the economy as a whole,” said Stecy Yghemonos, Executive Director at Eurocarers.
Caressa is currently available for download in English at the App Store And Google Play in Sweden and Great Britain, with Swedish language availability later this year. The app is free to download and users are eligible for a three-month free trial.
*Study conducted by TENA in July 2022 in Poland, Canada, France, Great Britain and the US.
** Brody, J.E. (2008, November 10). When families take care of themselves. The New York Times.
*** Woods, Tina (2019, February 1). ‘Age-Tech’: the next frontier market for technological disruption. Forbes
**** Essity’s Global Hygiene and Health Survey 2022, based on responses from more than 15,000 people worldwide.
Key features and benefits of Caressa
- Invite family members and other caregivers to form a team around a loved one
- Organize and track a loved one’s activities and appointments by scheduling and sharing visits.
- Receive reminders to ensure medication administration is never forgotten, providing consistent and accurate care.
- Coordinate care responsibilities by creating tasks that can be shared and delegated within a care team.
- Keep notes, documents and photos relevant to caring for a loved one.
- Send messages and updates to others on a care team about a loved one