Circular technology and logistics startup SuperCircle today announced it has raised $7 million, with proceeds aimed at scaling its textile recycling solutions for brands and retailers.
The consumption and disposal of textiles makes a significant contribution to environmental sustainability challenges, with the European Commission recently reporting that textile consumption has the fourth largest impact on climate change and the environment, after food, housing and mobility, and is one of the most important factors affecting water and land use, as well as greenhouse gas emissions, and that textile waste has outpaced the growth of plastic waste in the US over the past two decades.
Launched in 2022 by co-founders Chloe Songer and Stuart Ahlum, New York-based SuperCircle provides a platform for technology and reverse logistics infrastructure to enable recycling solutions for textile and apparel brands and retailers. SuperCircle connects waste management with recycling solutions that are appropriate for the type of fiber in the textile, allowing brands and retailers to support their branded recycling programs or offload bulk inventory. The company’s services include the development of turnkey trade-in programs that allow consumers to return worn apparel for brand credit, excess inventory solutions, and real-time data and reporting for transparency into program performance.
The company will use the financing to expand its infrastructure – connecting previously fragmented shipping, consolidation, sorting, sorting and recycling services – to serve brands and retailers both nationally and internationally. It will also accelerate partnerships between branded recycling programs and bulk inventory solutions and enable strategic recruitment.
Chloe Songer, CEO and co-founder of SuperCircle said:
“We have seen such an acceleration in the adoption of circularity and extended producer responsibility in retail over the past five years, recognizing the need to build a bridge between retail brands and today’s recycling industry. SuperCircle’s end-to-end technology and logistics platforms enable brands to collect, sort and process pre-consumer and post-consumer clothing and footwear, while tracking and tracing clothing levels through to their responsible end-of-life.”
This pre-Series A funding round was co-led by Radicle Impact and Ulu Ventures, with additional investors including Earthshot Ventures, BBG Ventures, Lyra Ventures and Blueprint Ventures.
Ami Naik, partner at Radicle Impact said:
“We are proud to support SuperCircle’s vision to build a comprehensive textile recycling platform that connects brands with recyclers to address the urgent and growing problem of 11.3 million tons of textile waste generated in the U.S. every year goes to landfills. As consumers become increasingly aware that the current system of textile recycling is broken, SuperCircle enables brands to become a crucial part of the solution.”